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Do I need a website if I already have a Google profile?

A Google Business Profile on its own will get a local business found and phoned, and for a one-van trade with a full diary it can be enough. It cannot do 3 things: rank you for each service people type into Google, say anything a competitor cannot also say, or survive being the only thing you own. A profile with a website behind it also ranks better than one without, because Google reads the site to decide what you do.

Last measured
September 2026
Keyword
do i need a website for my business
Searches a month
210

What the profile does well

It puts you on the map, shows your hours, collects reviews, and gives somebody a button that rings your phone. For a search like plumber near me, that is most of the job, and a well-filled profile beats a badly-filled one from a bigger company most of the time.

The 3 things it cannot do

  • Rank you for the job rather than the trade. People search for the job: a boiler replacement, an EICR certificate or a loft conversion. A profile has no page for any of those. A website does, and that is where the higher value work is.
  • Differentiate you. The profiles in your town all have the same fields, filled in the same order. There is nowhere on it to show a finished job, state a guarantee, or explain why you are worth more than the cheapest quote.
  • Belong to you. It is an account on somebody else's platform, suspendable, and it has been suspended by mistake to plenty of honest businesses.

When you do not need one at all

2 cases, and they are real. If you are booked 6 weeks ahead on word of mouth and do not want to grow, a website is a cost with no job to do. And if you sell entirely through a marketplace or a platform that owns the customer relationship, your effort belongs there instead. Anybody telling you otherwise is selling websites.

What the 2 do together

The profile catches the person searching for your trade near them. The site catches the person searching for the specific job, tells them why you and not the other three, and gives Google the text it needs to trust the profile. Linking one to the other is 15 minutes of work and is the single most underdone thing on the UK high street. We do it as part of every build, and we build the site before you pay for it, from £47 a month with VAT included.

Questions people ask us

Still deciding? Have the site built and see.

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It helps. Google reads the linked website to work out what a business does and where it works, and a profile with a relevant, fast, local website behind it is consistently stronger than one with no site or with a site that does not mention the town.

Want to see what we would build you?

Talk into your phone for 5 minutes. We build the whole site, then send it over finished. Nothing is charged until you have seen it and said yes.

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Tell us what you need.

Answer 6 questions via talk or text. Share any logos, images, or references, and your email so we can send you the website. No call, no card info, and nothing to sign.

All 6 questions 1 / 3

Talk us through your business.

Press record once and answer the 6 below. Take as long as you like.

  • What do you do, and who for? Example: I run a salon. Cuts and colour, mostly regulars, walk-ins when we can.
  • Where are you, and who comes to you? The street you are on, the towns people travel in from, anywhere you go out to.
  • What do you want more of? Your business goals and what you want the website to achieve.
  • Why do people come back to you? Loyal clientele? Competitive prices? Tell us what makes your business stand out.
  • What should someone do when they land on your site? Ring you, book a slot themselves, or send a message?
  • Anything you want it to look like? A site you like, the colours in the shop, or nothing at all.

Any order is fine. Say something twice, come back to a thing you forgot, stop to think. It all stays in one recording and we sort it out at our end.